“Hurry up, you’re going to miss the new collection!”
We’ve all heard this phrase over and over again. And how awful it is once we arrive to the main entrance of our local fashion store and see the hordes of men and women searching desperately for the latest articles in stock at a minimum price.
Everybody knows that the fashion industry has become a mainstream, globalized business that focuses on generating “low cost” products with the cheapest outsources possible. This famous phenomenon called Fast Fashion is driven by major brands that, under the democratization of fashion, have created a strategy that generates overconsumption with a hidden, high price.
In a few words, the consumer is lead to believe that he is rich when truthfully, he is only becoming poorer and poorer.
This insatiable desire to buy or to stay updated in the fashion world, has masked the “real cost” of the overgrowing phenomenon: the negative consequences in the environment and the workers that take part in the global supply chain.
“When love is not madness, it is not love.” –Pedro Calderón de la Barca
But I guess we all have our bad romance with fashion, and how head-over-heels can we be! So let’s take the matter in hand and think through how we can re-design this unsustainable fashion scheme along with our reckless love for it.
Introducing, Slow Fashion.
In order to understand it, we would have to combine our natural and human resources, all in one unified movement. Slow Fashion represents “eco”, “ethical” and “green”. It’s a slower approach to a revolutionary process.
Seneca said it: “It is quality rather than quantity that matters.” What we want is an excellent article that will be able to last for years. And for this to happen, we have to take our time to design, produce and buy the best garments that will provide us with the quality and the endurance that we seek.
Which is why Slow Fashion is the ideal solution to our problem. It gives value to the product, along with fair wages, lower carbon footprints and –progressively– zero waste.
And what better starting point than our dear Paris?
France has always been known for its timeless and customized pieces of art. Perfection, excellence, beauty and longevity are all part of the “Made in France” branding definition. The savoir-faire of our fellow couturiers have always been driven by passion, by the authenticity of local resources and the details of design.
Even though we are crazy-in-love with fashion and (even worst) with Fast Fashion, there is a simple lesson that we have learned in Paris:
“La mode passe, le style reste.” –Yves Saint Laurent
Come and join us at one of our favorite, slow boutiques in Paris (secret) and if you’re wise, we’ll show you even more!
–The team of Petitsecrets–
Carolina Gomez de Llarena
Carolina Gomez de Llarena